The web site Me And Europe was active online from mid April 2016 until the end of June. Summing up the results of the site have been:
distinct users: 2,991
page views: 10,165
(all with more detail in the PDFs attached).
This screenshot of the in page statistics shows that the characters were the most effective part of the website:
Bounce rate was around 57% (not that bad) and session average duration 2:36 minutes.
5% of the users on average clicked on the “register” button (either from the page or from the bus) but of course this is an under estimation of the effect because it measures only the direct clicks.
You find also the top 25 referrals report attached. Lack of strong referrals was clearly the problem of the initiative